Brand on the Cheap: 99 Tips for Poor Web Startups

Aviva has a guide on branding a startup. I have not seen an article on Aviva before, but I have read through the guide and it does offer up some gems for any online entrepreneur. Most of it revolves around developing an online personality for your web site and extending it across the web (and in real life) in various clever ways. Don’t expect this to be a quick solution. There are 99 tips for a reason - hard work is required to properly brand your startup and get it out there. But this isn’t a bad starting point.